Archive for October, 2008
How Do Your Site’s Conversion Rates Compare?
With all of the time, effort, money and energy poured into your E-Commerce store, you would do anything to help it perform better…right? Ok, you’ve spent weeks, months and years getting the site developed and designed to your liking. You’ve negotiated for products with wholesalers. You’ve filled the space effectively. You’ve even gone as far [...]
Read moreDownturn in the Economy = Rise of SEO
In the previous article, we discussed that companies spend the majority of their marketing dollars on PPC as opposed to SEO. Since the SEO has a distinguishably better ROI, the question was why? Below are a few comments, again from SEOmozzers, addressing the question:
PPC is something that the client has been able to pick up [...]
SEO vs. PPC
The following is from a post by Rand Fishkin on SEOmoz:
There’s a big disconnect in the way marketing dollars are allocated to search engine focused campaigns. Let me highlight:
Not surprisingly, search advertising should continue to be the largest category, growing from $9.1 billion in 2007 to $20.9 billion in 2013.- Source: C|Net News, June 30, 2008OK.
So companies [...]