Reviewing Landing Pages

How are you doing at reviewing your landing pages?  Do you dig into your Analytics frequently?  Are you obsessive over finding the best practices that will lead to the most conversions?  Or do you just let it slide and “take what you can get” from your traffic.  Hopefully not!  How would a 2% conversion rate [...]

SEO Website Design for Brands (Part 1)

Many of our clients carry products on their store that have a recognizable brand name that people are searching for.  One example would be Levi’s Jeans.  For both SEO dominance and excellent customer shopping experience, it makes sense to strategically design your site around brands.  It’s not as difficult as you might think:Brand Home Pages:

The [...]

To Dropdown or Not To Dropdown

A lot of ecommerce sites these days are implementing dropdown menus for the main navigation.  Ecommerce store owners need to be careful with this, as this could potentially reduce your competitiveness on the search engines.  Let me explain:

There are many way to program dropdowns and most of them are not “search engine friendly”.  This means [...]

New Amazon Design

I’m sure most of you are aware of the design evolution of Amazon.com.  Their latest revision deviates from what I’m sure will go down in the annals of ecommerce design history, as the worst site navigation ever.  Do you remember the massive hover menu they had at the top.  Absolutely terrible.  It’s no wonder they [...]