How are you doing at reviewing your landing pages? Do you dig into your Analytics frequently? Are you obsessive over finding the best practices that will lead to the most conversions? Or do you just let it slide and "take what you can get" from your traffic. Hopefully not! How would a 2% conversion rate vs. [...]
When you partner with Marketplace Earth, one of the first things we will do for you is provide extensive keyword research. After all, it goes without saying that Search Marketing is driven by Search Traffic. In the world of Search, we must be able to choose the best keywords that people are already searching for that [...]
Several of our clients lately have asked us whether or not it is a good idea to have a blog on their site. Our answer is an emphatic yes! A blog on your website can greatly increase the performance of your site, and it is surprisingly easier to upkeep than you might think. Here are [...]
Whenever you make changes to a web site, one of the most important considerations should be how to use "redirects" to alert the search engine to your changes to avoid having a negative impact on your search rankings. Whether you're moving pages around, switching CMS platforms, or just wanting to avoid duplicate content and PageRank dilution, you'll want to [...]
If you've been on the fence as to whether or not to start your own e-commerce store, there is no time like the present. Due to recent and continual hikes in gas costs, more and more people are turning to the web to tackle their shopping. Customers are finding the experience more welcoming than before as [...]
As we are mid-stride in the Christmas shopping season, we are on track for the best year we've ever had. The optimization work that has been done year-to-date is paying off for our retailer clients (and us!).But it's not too late to start optimizing. Depending on the search phrases that are best for your industry, get [...]
With our wide variety of Ecommerce clients we can easily see the effects of the same links and the same on-page SEO techniques across different sites and the biggest factor in Ecommerce SEO by far is...Domain TrustGoogle slipped this variable into their ranking algorithm a couple of years ago and they seem to have increased its importance until [...]