Inbound Certified from Hubspot

Well, I guess I’ve learned a few things in my years as a marketer. 🙂
I am beginning work with a new client, and they are using HubSpot. I’ve heard good things about HubSpot but haven’t had a chance to use it yet. I’m excited at the opportunity as it looks like a neat system to do a great job of connecting marketing efforts with the sales team.
As I began reviewing the tool, I decided to head over to their Academy. Looks like they’ve done a really neat job at creating a place where marketers can learn some great skills and tools.

A Review of the Course

I decided to jump into the first course and give it a go to see if I could get Inbound certified. The material covered the following:
  1. Inbound Fundamentals
    1. Essentials of an Effective Inbound Strategy
  2. Attract
    1. Optimizing Your Website for Search Engines
    2. Creating Content with a Purpose
    3. The Fundamentals of Blogging
    4. Amplifying Your Content with Social Media
  3. Convert
    1. Enticing Clicks with Calls-to-Action
    2. The Anatomy of a Landing Page
    3. Guiding the Next Step with Thank You Pages
  4. Close
    1. Sending the Right Email to the Right Person
    2. The Power of Smarketing
    3. Taking Your Sales Process Inbound
  5. Delight
    1. The Pillars of Delight

Straight to the Test

All of the subject material seemed like review to me, so I decided to jump straight to the test. As it turns out, it was the right move. I passed with flying colors and am now Inbound certified!

Woo hoo, a badge! Yes, I will share you socially, thank you very much.

It’s been a while (probably 2003 in college) since I’ve taken a test and received that satisfying feeling of a good grade.

Now, I have it again and am Inbound certified from Hubpsot. 🙂