We start our growth hacking process with learning about you and your business. What value do you bring to the world? What are your core beliefs? What is working and not working? Then, we dig into your brand. We review your web design, content, analytics and user experience to gauge authenticity and conversion rate improvements.
Next, we research. We get to know your industry and your competitors. We look for ideas and opportunities. And, we LOVE keyword research. Why? Not only does it tell us what your customers want, but it starts to give us great ideas for different growth hacking marketing strategies.
Now, it’s time to put together a strategy from all of our research findings. Where are the best opportunities? It’s time to plan around which strategies will work best for your business – SEO, Content Marketing, PR, Email Marketing, Social Media, YouTube Strategy, Paid Marketing (Adwords, Facebook, Pinterest, more), Local SEO. We help you put the plan together.
Deploy! Implement! Experiment! We love this stage because it allows us to prioritize, be nimble, and test multiple growth hacking marketing strategies, while not overpaying marketing dollars on any one channel. Can I get an AMEN, startups?!? Our goal here is to plant many seeds and see which will sprout!
This stage is key to growth. Before you dump massive marketing budget into a strategy you’re not sure will work. Get the data. Review it. See what’s growing. Mercilessly prune the rest.
Now, it’s time to focus and pour more resources into what is working. Ever heard of a tomato sucker? It’s that smallish that grows where the branch of a tomato plant meets the stem. If you’ve pruned well in the analyze stage, you can focus more growth into those branches that are strong.
You can always optimize for more growth. The growth hacking marketing cycle can now repeat itself. This time, you have deeper learnings, more data, and smarter strategies.