Residential Assisted Living Websites

At Marketplace Earth, we have been helping owners of residential assisted living homes with their websites and online marketing for nearly three years now. As our specialization in this niche market continues to grow, you can benefit from our insights into branding, design, website development, Local SEO, Adwords results and so much more. We build residential assisted living websites with the marketing in mind.

If you are just getting started and need to know how to build your residential assisted living website, we created this video to walk you through a bit of our process and what some of our client websites look like.

As we’ve talked to dozens of owners over the past few years, we have found that is helpful to think about your online marketing efforts in two phases.

Phase I – Create the Branding

In Phase I, you are creating your branding and website. Getting this designed and out there as quickly as possible is critical because while you are working on the 100 other tasks it takes to launch a residential assisted living home, your website can serve as a tool in your tool belt to help you begin to spread the word.

The website you use matters. And, the branding and quality of design matters. If somebody is entrusting you with the life of their mother or father to care for, they want to know they can trust you. They want to know you are competent. Your website, logo and branding go a long way towards earning that trust.

Is the site clean and attractive? Is it easy to navigate? Is the site mobile friendly? Can I easily get the information I need? Does it tell me about you and your company in a way that I would trust you? Is your contact information easily attainable? All of these questions matter greatly. Your company is in a fight with not only other residential assisted living homes, but also the big box institutions. You need to be able to compare and deliver on the message that you provide a better living experience.

Phase II – Market, Market, Market

Once the site is created, you can begin to market in any number of ways. We recommend you market both online with your SEO and Paid Search efforts, but also offline. And when you are networking with local hospitals, rehab centers, etc., it will give you a big leg up to have a good looking website that is already launched.

Contact us to get started on your Phase 1. We will help you build a clean, attractive and mobile friendly website that is ready to be used for all of your marketing efforts. And, when you are ready to market online, we are ready to help. Our experience with this industry gives us a leg up on how to market your website.