In the world of ecommerce SEO, and the internet for that matter, it is imperative that we understand this foundational rule: Content is King! As you are designing your site, or even looking to improve it, quality content is what the search engines are looking for. So, we must keep that on the forefront of our minds. The best linking strategy in the world can only go so far if it is linking to a content barren site. So, with that in mind here are a few rules to remember about quality content:
1. Make sure your content applies to your specific audience. Whatever product you are selling, have quality content that relates – a no brainer.
2. Have Unique Content – more and more websites are getting in trouble for having duplicate content on their sites or just grabbing it from another site. While it may take a bit more time, take the effort to include unique, quality content. A great place to do this is in your products’ short descriptions.
3. Have a Personality – Let your content be unique to you.
4. Be Grammatically Correct – Make sure your content is understandable and easy to read.
5. Keep it Fresh – Try to update your content as much as possible.
Ok, so while this is a bit basic, it is still so crucial and gets overlooked. Google and other search engines want to rank the most relevant and worthy pages for specific keywords. So, take the time to make sure you are giving them the very best through quality content.
Leave A Comment