In the past several years the letters SEO (Seach Engine Optimization) have become just as vital to the life of a business as the letters FICO are to an individual’s ability to obtain credit. Without the scores, you simply cannot borrow money. Without a solid SEO strategy for strong ranking results within search engines, your competitors will steal your customers right out from under you.

The world of SEO is so competitive and unfortunately there are many cheaters in the industry trying to get ahead. While we want to see our clients succeed, we will not join the ranks of the unethical. Marketplace Earth promises to, first and foremost, always wear a “white hat” when it comes to SEO methods. This means that we promise to follow Google’s Quality Guidelines and modes of operation when implementing SEO strategies for our clients to the best of our ability.

There are very natural, safe and secure ways to increase rankings that will yield long-term results and then there are very unnatural and high risk ways to obtain rankings (aka “black hat”). There is no need to be looking over your shoulder wondering if your company has been penalized by Google because of a risky “black hat” practice. Marketplace Earth chooses the SEO high road.

White Hat SEO Methods

As a marketing company, we are driven by the need for real results. With proven, tested marketing strategies, we consistently demonstrate the ability to dominate strategic keyword phrases across many different industries. Marketplace Earth uses unique SEO marketing services and Internet marketing innovations you will not find anywhere else.

The unique elements behind our success include –

  • Highest Level of SEO Expertise Available: At Marketplace Earth, the strategies we use to market our clients are the same strategies we use on our own websites. This means that each piece of our strategy has been tested and has proven to be successful.
  • Research-Driven Marketing: At Marketplace Earth, we are unlike conventional marketing companies because we research and become experts in industry specific market verticals. We provide thorough research for your entire vertical and then work closely with you to choose the keyword phrases that will make you the most money.
  • Focus On Conversion: Keyword traffic isn’t enough—it’s conversion that really matters. There is no sense in bringing window shoppers or tire kickers to your site. Our keyword researchers work with you to find the phrases that will bring quality traffic that converts into sales.
  • On-Page SEO: Once we have worked with you to select the best keyword phrases possible, we fine-tune your site through our on-page SEO process. This involves everything from tuning Metadata to adjusting on-page keyword density. Our technical analysts offer top-of-the-line advice as to on-page SEO best practices.
  • Link Building: After we’ve chosen the right keyword phrases and finished on-page SEO work, it’s time to begin your link building campaign. This step in the process can make or break your SEO campaign. Link building has changed dramatically in the last year or two.  It’s not a quantity game any more.  It’s a quality game.  Are you getting links from powerful, relevant websites?
  • “White Hat” SEO: There are a thousand different methods for building links. They range from very safe to extremely risky. Marketplace Earth builds quality, unique content on powerful third-party websites containing safe links that point back to your website. We want to build a lasting partnership with you, so we protect your domain as if it were our very own. We always wear a “White Hat” and conduct your campaign with the highest level of integrity.
  • User Experience: The best long term SEO strategy is to always ask the question, “what is the best experience for our website users?”  Google wants to rank the companies who are delivering on this question.  SEO is not just On Page and Link Building.  Today’s SEO includes a solid Content Strategy, Social, Video, Web Design, Branding, improved User Metrics and more.  We can provide a comprehensive SEO strategy for you that will help you win in the long term.

 

Our SEO Packages

One size does not fit all, so why do so many SEO companies try to act like it does? We think this is crazy! There are numerous elements that must be taken into account when designing an SEO campaign. Domain trust is an enormous factor in determining what kind of SEO campaign needs to be launched. We’ve worked with clients of every size and level of establishment, from start-up to behemoth. Allow us to create a custom package that fits your business.