Marketplace Earth always wears a "white hat"

Whether you’re a small business or a multinational corporation, Search Engine Optimization (SEO) is a game that everyone must learn to play to compete on the Internet. As in any game, there are very good players and sometimes there are cheaters. A recent blog post from ReadWriteWeb referencing SEO news points out that while cheating can beget results, it involves major risks. Just ask J.C. Penney, which Google targeted with punitive actions after they were caught using “black hat” SEO tactics.

At Marketplace Earth, we loudly denounce “black hat” SEO link schemes in favor of our “white hat” SEO campaigns that have proven effective and legitimate for nearly a decade. But don’t just take our word for it. Please check out a few links to some free resources from the masters of the SEO universe over at Google.

What to look for in an SEO consultant
A Starter Guide to Search Engine Optimization
Google’s Quality Guidelines

If you’d like more information about how we conduct our search engine optimization campaigns and to sign up for a free analysis of your website, check out