Branding and SEO, they are two different sections of your overall marketing strategy, right? Well, not so fast. In this week's video, we take a look at how your brand can impact your rankings in Google. Particularly, if you are a small or local business, how are you going to compete with the big national brands? [...]
Has your site seen a dramatic drop in search traffic sometime in the past few weeks? If so, you've probably been scrambling to figure out what on earth is going on. You're not alone. Sites across the web have been reporting huge drops in rankings and traffic. With so many sites reporting issues at the same [...]
In case you missed it, the SEO world has changed. No, not Google's philosophy. It is the one thing that has held constant throughout the years. Their philosophy has always been to provide the best and most relevant search results possible. However, their ability to sort out good sites from bad is where the real change [...]
If you've been on Google today, you've probably noticed a bit of a design change. Google announced the changes are a continuing effort to streamline their design, making it cleaner, more elastic and easier to use. For those of you who, like me, think the design may take some getting used to, Google was kind enough [...]
You may or may not have noticed some small, light-blue buttons with a "+1" inside them showing up next to your Google search results lately. Welcome to +1, a new social feature Google has slowly been rolling since an announcement on March 30. If you don't have any idea what I'm talking about, you can opt-in [...]
