Has your site seen a dramatic drop in search traffic sometime in the past few weeks? If so, you've probably been scrambling to figure out what on earth is going on. You're not alone. Sites across the web have been reporting huge drops in rankings and traffic. With so many sites reporting issues at the same [...]
In case you missed it, the SEO world has changed. No, not Google's philosophy. It is the one thing that has held constant throughout the years. Their philosophy has always been to provide the best and most relevant search results possible. However, their ability to sort out good sites from bad is where the real change [...]
Monday morning, Google announced changes to Google sitelinks in search results. If you've never heard of sitelinks, you've almost certainly seen them. Run a search for a specific brand or organization (like this one for Marketplace Earth). You'll see that underneath the top search result, there are further nested links to sections within the site. Those [...]
Finding the right keywords for our clients is a top priority of ours, and we do a lot of research to make sure we pick keywords that will rank well. We look at three main components when choosing keywords: competition, authority, and relevance. Let’s look at each of these components in depth. Competition has to do with the [...]
If you've been on Google today, you've probably noticed a bit of a design change. Google announced the changes are a continuing effort to streamline their design, making it cleaner, more elastic and easier to use. For those of you who, like me, think the design may take some getting used to, Google was kind enough [...]
Of course you've heard of Twitter and Facebook, LinkedIn and YouTube, and hopefully your company already has a presence on all of them as part of your social media marketing strategy. But one social media platform you may not have heard of and that can be great for small businesses is Quora. Quora is a question [...]
You may or may not have noticed some small, light-blue buttons with a "+1" inside them showing up next to your Google search results lately. Welcome to +1, a new social feature Google has slowly been rolling since an announcement on March 30. If you don't have any idea what I'm talking about, you can opt-in [...]
Late last week, Google announced a major algorithm update. "Major" means that a hefty 12% of US search results are impacted by the change. Just how is Google hoping to improve their results with the update? The official blog post states: This update is designed to reduce rankings for low-quality sites—sites which are low-value add for [...]
As an ecommerce entrepreneur, you may well own several websites. Whether the sites all sell similar products or items that are completely unrelated, you've probably considered interlinking them in order to boost those sites' rankings in Google and other search engines. Perhaps you have one site that ranks exceptionally well and another site that could use [...]
If your ecommerce business doesn't already have a blog, you should get on top of that right away. A blog is a great way to add fresh, unique content to your site, and we all know Google loves that stuff. By adding blog entries to your site on a regular basis, you can make sure that [...]