Downturn in the Economy = Rise of SEO
In the previous article, we discussed that companies spend the majority of their marketing dollars on PPC as opposed to SEO. Since the SEO has a distinguishably better ROI, the question was why? Below are [...]
SEO vs. PPC
The following is from a post by Rand Fishkin on SEOmoz: There's a big disconnect in the way marketing dollars are allocated to search engine focused campaigns. Let me highlight: Not surprisingly, search advertising should continue to be [...]
Optimizing Your Shipping Company
Are you taking full advantage of the services offered by your shipping company? If not, you could be throwing money down the drain. Several shipping companies, like UPS, offer the advantage of providing and Account Rep. Working [...]
Are You Losing $ with Your Redirect Structure?
Whenever you make changes to a web site, one of the most important considerations should be how to use "redirects" to alert the search engine to your changes to avoid having a negative impact on [...]
Online Sales Are Up – Gas Costs Turning People to Ecommerce
If you've been on the fence as to whether or not to start your own e-commerce store, there is no time like the present. Due to recent and continual hikes in gas costs, more and [...]
Content is King
In the world of ecommerce SEO, and the internet for that matter, it is imperative that we understand this foundational rule: Content is King! As you are designing your site, or even looking to improve [...]
Leveraging Your Happy Customers
Any ecommerce owner knows how important it is to have links pointing back to your site. Well, here is a simple tool that you can use to help leverage your existing satisfied customers. It can [...]
How SEO Can Help Your Brand Name
When we typically think of SEO and Branding, we may not link the two together. First, let's look at what each usually accomplish. The effects of a typical SEO search are that someone out there performs [...]