Finding the right keywords for our clients is a top priority of ours, and we do a lot of research to make sure we pick keywords that will rank well. We look at three main components when choosing keywords: competition, authority, and relevance. Let’s look at each of these components in depth. Competition has to do with the [...]
Back in December we wrote about the usefulness of blogging for SEO as part of a series of posts on social media SEO. We focused on the fact that Google loves fresh content, and a blog is a great way of getting Google bots to come back for more. We also shared how to optimize your [...]
We all know that generating unique, quality content for your site is extremely important to ranking well in search engine results, especially after Google's Panda update. The problem is, when you're an ecommerce site, it's sometimes hard to see what that looks like. Of course, you must make sure that the meat of your site, your [...]
So you're redesigning your ecommerce website. Congratulations! While the work of planning, setting up, testing and going live with a new site may be intense, it can really pay off in terms of benefits to user experience. It's also a golden opportunity to optimize your site for SEO performance. It takes a lot more time and [...]
One of the most important first steps for an ecommerce business is choosing a domain name. Your domain name is one of the first things potential customers will see in search results. It's what satisfied customers will pass on to their interested friends. It provides a quick way to tell searchers what your business is all [...]
When you're on the ecommerce side of things, trying to improve your site's ranking in search engine results, it can be easy to forget the purpose search algorithms are created to serve: giving searchers useful, relevant, trustworthy results for their queries. You get caught up in SEO concerns like counting keyword occurrences, optimizing META tags and [...]
Late last week, Google announced a major algorithm update. "Major" means that a hefty 12% of US search results are impacted by the change. Just how is Google hoping to improve their results with the update? The official blog post states: This update is designed to reduce rankings for low-quality sites—sites which are low-value add for [...]
Whether you’re a small business or a multinational corporation, Search Engine Optimization (SEO) is a game that everyone must learn to play to compete on the Internet. As in any game, there are very good players and sometimes there are cheaters. A recent blog post from ReadWriteWeb referencing SEO news points out that while [...]
Product pages are obviously very important to your ecommerce site's well-being. You really ought to set aside some time (or better yet, hire us to set aside some of our time) to work on your product descriptions in order to improve your site's rankings and conversion rates. Therefore, today Marketplace Earth brings you 5 simple tips [...]
As an ecommerce entrepreneur, you may well own several websites. Whether the sites all sell similar products or items that are completely unrelated, you've probably considered interlinking them in order to boost those sites' rankings in Google and other search engines. Perhaps you have one site that ranks exceptionally well and another site that could use [...]