Residential Assisted Living Websites At Marketplace Earth, we have been helping owners of residential assisted living homes with their websites and online marketing for nearly three years now. As our specialization in this niche market continues to grow, you can benefit from our insights into branding, design, website development, Local SEO, Adwords results and so much [...]
When you're on the ecommerce side of things, trying to improve your site's ranking in search engine results, it can be easy to forget the purpose search algorithms are created to serve: giving searchers useful, relevant, trustworthy results for their queries. You get caught up in SEO concerns like counting keyword occurrences, optimizing META tags and [...]
Product pages are obviously very important to your ecommerce site's well-being. You really ought to set aside some time (or better yet, hire us to set aside some of our time) to work on your product descriptions in order to improve your site's rankings and conversion rates. Therefore, today Marketplace Earth brings you 5 simple tips [...]
So, you've done a killer job making sure your Ecommerce site's homepage is optimized to rank well in Google. You've got a smoothly functioning on-site search and have a helpful site map. What more is there to do? Optimize your product pages. Yes, optimizing every single one of those product detail pages really does matter. In [...]
Did I hook you with the title? Good, this post is worth it! I want to talk about an extremely simple task that you can do for your website to help generate rankings, traffic and ultimately sales. The million dollar tactic? ... blogging. I know. I know. You've heard it before from us, but the simple [...]
We've talked about it before, but there is no question that price is a major factor in conversion. In fact, we believe that it is one of the 3 major pillars of conversion along with site trust and product selection. So, how often are you checking your prices with your competitors? As ecommerce owners, there are [...]
Conversion rates. What are you doing to increase them? We believe that conversion is affected mainly by three major factors: site trust, selection and price. We've gone into detail on a previous post on these three pillars of conversion, but it may be a good idea to review. Why is conversion so important? Well, if you [...]
If you've interacted with Marketplace Earth before or probably any SEO firm, you are probably sure to hear the words "unique content" over and over again. And pending on the size of your site, this can pose a real problem for you. So, in this post, we want to dig into exactly what constitutes as unique [...]
If you are a web based retailer, keyword research is essential. Using tools like Wordtracker are phenomenal ways to understand your industry and what people are actually searing for. But if you are interested in driving more traffic and more sales to your site, then it is all about the long tail! Yes, head phrases of [...]
How are you doing at reviewing your landing pages? Do you dig into your Analytics frequently? Are you obsessive over finding the best practices that will lead to the most conversions? Or do you just let it slide and "take what you can get" from your traffic. Hopefully not! How would a 2% conversion rate vs. [...]
