The Ecommerce SEO Specialists

If you’ve been on the fence as to whether or not to start your own e-commerce store, there is no time like the present.  Due to recent and continual hikes in gas costs, more and more people are turning to the web to tackle their shopping.  Customers are finding the experience more welcoming than before as e-commerce websites continue to improve in usability.  Check out this recent article that states a number of mega-retailers reporting growth in online sales, including Gap, Victoria’s Secret and J. C. Penney — all are experiencing double-digit sales growth at their shopping Web sites.  

Have a online store already?  Take advantage of this current panic by being creative with free shipping promotions.  Several stores are reminding their customers of the high gas prices.  EBags.com, a purveyor of items like dainty clutches and backpacks, sent more than a million members an e-mail message late last month with an illustration of gas pumps set at various migraine-inducing prices. Then there was a pump that said “eBags.” It was set at $0.

More and more people are turning to the web, which means new people are becoming familiar and comfortable with online shopping.  Online sales are expected to climb from $175 billion to $200 billion this year, which makes it a perfect time to enter or grow in the ecommerce world!   

As we are mid-stride in the Christmas shopping season, we are on track for the best year we’ve ever had.  The optimization work that has been done year-to-date is paying off for our retailer clients (and us!).

But it’s not too late to start optimizing.  Depending on the search phrases that are best for your industry, get started now in working with an SEO firm for the next holiday season.  Don’t wait until next fall, as you will likely not rank very well for the holidays.

Plus, once you start doing SEO properly, it often requires making crucial changes to your software  which can take time.  Get a head start on next Christmas and start optimizing now.

With our wide variety of Ecommerce clients we can easily see the effects of the same links and the same on-page SEO techniques across different sites and the biggest factor in Ecommerce SEO by far is…

Domain Trust

Google slipped this variable into their ranking algorithm a couple of years ago and they seem to have increased its importance until today where it’s the dominant factor in competitive SEO.What are some elements that seem to effect domain trust?

• Length of time the domain has been in Google’s index
• Types of links and length of time those links have remained static
• Number of pages indexed within that domain
• Authority sites that link to that domain

When one of our clients seem to be suffering from a lack of domain trust in Google we initiate a careful, long-term sustained effort to increase their domain’s trust. There are no quick shortcuts to increasing domain trust (unless you have an old trusted domain you can redirect).So if you’re launching an Ecommerce business using a new domain with no domain trust, understand that building domain trust is going to dominate your SEO efforts during the first 18 months of your new online business.