To Dropdown or Not To Dropdown
A lot of ecommerce sites these days are implementing dropdown menus for the main navigation. Ecommerce store owners need to be careful with this, as this could potentially reduce your competitiveness on the search engines. [...]
The 3 Pillars of Conversion for Ecommerce
Marketplace Earth is in the business of helping our clients dominate their industry on the search engines. This means our business is driving traffic, but we're unique in that we share the risk with our [...]
Never Too Late
As we are mid-stride in the Christmas shopping season, we are on track for the best year we've ever had. The optimization work that has been done year-to-date is paying off for our retailer clients [...]
New Amazon Design
I'm sure most of you are aware of the design evolution of Amazon.com. Their latest revision deviates from what I'm sure will go down in the annals of ecommerce design history, as the worst site [...]
YARGRO (Yet Another Retailer Getting Ripped Off)
I got a phone call today from a retailer down in Florida. He accidentally called Marketplace Earth looking for a different company that he paid money to for Search Engine Optimization. After informing him that he had [...]
The #1 Factor in Ecommerce SEO
With our wide variety of Ecommerce clients we can easily see the effects of the same links and the same on-page SEO techniques across different sites and the biggest factor in Ecommerce SEO by far [...]
MPE Captures Military Rings Vertical
After 8 months of careful optimization Marketplace Earth took one of our clients from zero Search Engine visibility in this vertical to complete dominance. We continue to increase these rankings every week but here are [...]