Monday morning, Google announced changes to Google sitelinks in search results. If you've never heard of sitelinks, you've almost certainly seen them. Run a search for a specific brand or organization (like this one for Marketplace Earth). You'll see that underneath the top search result, there are further nested links to sections within the site. Those [...]
Optimizing your website is essential to the usability of your site. Whether you have an ecommerce, informational or recreational website, there are expectations that your website needs to meet to be fully functioning with respect to search engines. The important “TY” factors to consider when improving the usability of your website are accessibiliTY, findabiliTY, credibiliTY, authenticiTY, understandabiliTY, [...]
So you're redesigning your ecommerce website. Congratulations! While the work of planning, setting up, testing and going live with a new site may be intense, it can really pay off in terms of benefits to user experience. It's also a golden opportunity to optimize your site for SEO performance. It takes a lot more time and [...]
Online shoppers will typically check out several ecommerce sites before deciding where to buy a product. And when we say "check out," we don't mean extensively pore over and review. It's very likely that such shoppers will look no farther than an ecommerce homepage before making at least an initial decision. That means that the design [...]
How are you doing at reviewing your landing pages? Do you dig into your Analytics frequently? Are you obsessive over finding the best practices that will lead to the most conversions? Or do you just let it slide and "take what you can get" from your traffic. Hopefully not! How would a 2% conversion rate vs. [...]
Many of our clients carry products on their store that have a recognizable brand name that people are searching for. One example would be Levi's Jeans. For both SEO dominance and excellent customer shopping experience, it makes sense to strategically design your site around brands. It's not as difficult as you might think:Brand Home Pages: The [...]
A lot of ecommerce sites these days are implementing dropdown menus for the main navigation. Ecommerce store owners need to be careful with this, as this could potentially reduce your competitiveness on the search engines. Let me explain: There are many way to program dropdowns and most of them are not "search engine friendly". This means [...]
I'm sure most of you are aware of the design evolution of Amazon.com. Their latest revision deviates from what I'm sure will go down in the annals of ecommerce design history, as the worst site navigation ever. Do you remember the massive hover menu they had at the top. Absolutely terrible. It's no wonder they changed [...]