Local SEO for Distillers
Northside Distilling is a local Cincinnati business that is doing some pretty rad things … including making corn whiskey and moonshine.
But beyond that, they are doing the right things for Local SEO. They have invested in branding. They are hosting events with Yelp. They are getting their name out there and serving customers. In other words … they are creating value.
Combine that with some other optimization efforts, and you have the makings of some solid web traffic coming your way.
Create Value. Rankings to Follow.
When it comes to Local SEO, there are lots of components that contribute to your rankings. Things like the authority of your domain, your on page SEO optimization, and the quantity and quality of links heading your way.
Blah. Blah. Blah.
These traditional SEO elements may bore you. But they still matter.
In addition, you MUST get your NAP (name, address and phone number) right, pick up quality citations, and think through your review strategy.
But all of this matters not if you aren’t creating value in the world.
Google wants to rank brands. And brands survive if they are creating value. Brands get word of mouth referrals. Brands get social media shares. Brands get good reviews.
What does your business do best? How are you creating value. Keep focusing in on that, and then put a strategy around how to show Google that value.
Boost your brand. Boost your rankings.
Serve people and create value and your brand will grow.