Archive for Uncategorized
Reviewing Landing Pages
How are you doing at reviewing your landing pages? Do you dig into your Analytics frequently? Are you obsessive over finding the best practices that will lead to the most conversions? Or do you just let it slide and “take what you can get” from your traffic. Hopefully not! How would a 2% conversion rate [...]
Read moreStarting an Online Business in a Down Economy?
A few quotes from a good article over at Entrepreneur.com:
“Another reason an internet startup could be lucrative even in a down economy is that online shopping is growing. In the first quarter of 2008, revenues generated by online-based businesses (and the online aspects of traditional retail businesses) were $32.4 billion, according to the U.S. Census [...]
Marketplace Earth Grows with Clients
In the world of SEO, it’s very difficult to know who to trust. Ok, you have an Ecommerce store, and now you have been bombarded by a million different SEO companies. How do you know which one to choose? Who can you trust? Is this money well spent or highway robbery? All of these questions [...]
Read moreUsing Video to Boost Sales
If you are an ecommerce owner constantly tweaking your site, looking to get the best conversion rates, then you may want to consider using Video on your site. Excerpts from a Practical Ecommerce Article, “Video Boosts Sales for Online Retailers,” are found below:
At brick-and-mortar retailers, shoppers can stroll the isles, handle items, speak to clerks, and [...]
How Do Your Site’s Conversion Rates Compare?
With all of the time, effort, money and energy poured into your E-Commerce store, you would do anything to help it perform better…right? Ok, you’ve spent weeks, months and years getting the site developed and designed to your liking. You’ve negotiated for products with wholesalers. You’ve filled the space effectively. You’ve even gone as far [...]
Read moreDownturn in the Economy = Rise of SEO
In the previous article, we discussed that companies spend the majority of their marketing dollars on PPC as opposed to SEO. Since the SEO has a distinguishably better ROI, the question was why? Below are a few comments, again from SEOmozzers, addressing the question:
PPC is something that the client has been able to pick up [...]
SEO vs. PPC
The following is from a post by Rand Fishkin on SEOmoz:
There’s a big disconnect in the way marketing dollars are allocated to search engine focused campaigns. Let me highlight:
Not surprisingly, search advertising should continue to be the largest category, growing from $9.1 billion in 2007 to $20.9 billion in 2013.- Source: C|Net News, June 30, 2008OK.
So companies [...]
Optimizing Your Shipping Company
Are you taking full advantage of the services offered by your shipping company? If not, you could be throwing money down the drain.
Several shipping companies, like UPS, offer the advantage of providing and Account Rep. Working for you, this person can help you save money in place you may not realize. An Account Rep can help you [...]
Content is King
In the world of ecommerce SEO, and the internet for that matter, it is imperative that we understand this foundational rule: Content is King! As you are designing your site, or even looking to improve it, quality content is what the search engines are looking for. So, we must keep that on the forefront of [...]
Read moreLeveraging Your Happy Customers
Any ecommerce owner knows how important it is to have links pointing back to your site. Well, here is a simple tool that you can use to help leverage your existing satisfied customers. It can be used in multiple variations (ie. widgets, badges, even hand written notes), but here is a simple example to use [...]
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