A couple of years ago, I attended a real estate conference in Indianapolis, IN. These are the kind of conferences that pop up in virtually every city in America. Booths are set up. Educational seminars are held. Pitches are made. Networking is in full effect. Deals get done. While walking around the conference floor, I came [...]
Local SEO for Distillers Northside Distilling is a local Cincinnati business that is doing some pretty rad things ... including making corn whiskey and moonshine. But beyond that, they are doing the right things for Local SEO. They have invested in branding. They are hosting events with Yelp. They are getting their name out there and [...]
I get it. You're a busy business owner. It's 2015, and if Google sends out one more update on what you need to do, you're going to go crazy. I'm here to say. Relax. Google is your friend. Come on, say it with me. Google ... is ... my ... friend. There. That wasn't so hard, [...]
Want to boost your Facebook presence? This is the way to go. Brian Carter lays it all out for you in his book - "The Like Economy." I went through the 1st Edition and the insights learned have been invaluable for my businesses. I've been able to target qualified fans for as low as $0.06 a [...]
How are you doing at reviewing your landing pages? Do you dig into your Analytics frequently? Are you obsessive over finding the best practices that will lead to the most conversions? Or do you just let it slide and "take what you can get" from your traffic. Hopefully not! How would a 2% conversion rate vs. [...]
A few quotes from a good article over at Entrepreneur.com: "Another reason an internet startup could be lucrative even in a down economy is that online shopping is growing. In the first quarter of 2008, revenues generated by online-based businesses (and the online aspects of traditional retail businesses) were $32.4 billion, according to the U.S. Census [...]
In the world of SEO, it's very difficult to know who to trust. Ok, you have an Ecommerce store, and now you have been bombarded by a million different SEO companies. How do you know which one to choose? Who can you trust? Is this money well spent or highway robbery? All of these questions are [...]
If you are an ecommerce owner constantly tweaking your site, looking to get the best conversion rates, then you may want to consider using Video on your site. Excerpts from a Practical Ecommerce Article, "Video Boosts Sales for Online Retailers," are found below: At brick-and-mortar retailers, shoppers can stroll the isles, handle items, speak to clerks, and receive [...]
With all of the time, effort, money and energy poured into your E-Commerce store, you would do anything to help it perform better...right? Ok, you've spent weeks, months and years getting the site developed and designed to your liking. You've negotiated for products with wholesalers. You've filled the space effectively. You've even gone as far as [...]
In the previous article, we discussed that companies spend the majority of their marketing dollars on PPC as opposed to SEO. Since the SEO has a distinguishably better ROI, the question was why? Below are a few comments, again from SEOmozzers, addressing the question: PPC is something that the client has been able to pick up and [...]
