I get it. You’re a busy business owner. It’s 2015, and if Google sends out one more update on what you need to do, you’re going to go crazy.
I’m here to say. Relax. Google is your friend. Come on, say it with me. Google … is … my … friend.
That wasn’t so hard, was it?
I mean, yes it can get a bit complicated. Yes, Panda and Penguin and Pigeon are enough to make you go crazy (or start a zoo). But where else can you get such great traffic and all those leads? It just takes some fortitude and staying ahead of the curve.
The good news with Local SEO? It’s not THAT complicated. There’s work to do, no doubt. But, what is it worth to you to show up on that first page for your respective search?
Google’s updates benefit us all. They make the search world a better place. So, let’s play nicely.
I’ll probably get into some greater detail in future posts, but for now, check out this article from SearchEngineLand on Local SEO: How to Rank Your Local Business.
- Set up your Google My Business page
- Implement local keyword data on all of your landing pages
- Be sure your NAP listings are consistent across the internet
- Create a strategy for genuine reviews on Google, Yelp and other review sites
- Optimize your search engine snippets
- Create a strategy for localized link building
The article linked to above gives some great tips on how to do each as well as offer valuable information about Local SEO ranking factors. For example, your My Business signals, External Local Signals and On-Page signals make up about 50% of all ranking factors. Get those right and you’re half way home!
Many more articles and tips to come.
If you’ve had enough and just want someone to help you implement, give us a shout. We’ll be happy to help.
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