Christmas ShoppingAs we are mid-stride in the Christmas shopping season, we are on track for the best year we’ve ever had.  The optimization work that has been done year-to-date is paying off for our retailer clients (and us!).But it’s not too late to start optimizing.  Depending on the search phrases that are best for your industry, get started now in working with an SEO firm for the next holiday season.  Don’t wait until next fall, as you will likely not rank very well for the holidays.Plus, once you start doing SEO properly, it often requires making crucial changes to your software  which can take time.  Get a head start on next Christmas and start optimizing now.