ThiefI got a phone call today from a retailer down in Florida.  He accidentally called Marketplace Earth looking for a different company that he paid money to for Search Engine Optimization.  After informing him that he had the wrong number, he filled me in on all the details.

After searching for an SEO firm, he found this company based out of Minneapolis who promised him high rankings.  They took his money and he’s never heard from them since.

If you are looking for an SEO firm, PLEASE RESEARCH THEM FIRST!!!  Make them backup their claims and show you real clients and case studies.  Run the searches they’ve supposedly captured and see if it’s actually their clients who are ranking.

Also, make sure the SEO firm you are researching has experience with Ecommerce SEO.   Make them show you searches that are generating real money for their clients.