I am very excited to announce the launching of Marketplace Earth's YouTube channel. Check out our channel trailer to get an overview. Over the past few years, I've spent most of my time helping brands grow. If you look around our website and see a bunch of cobwebs and dust, there's a reason why. I've put all [...]
Here's a second new Premium video for ya. This one is for Apoko, a company that helps you to manage your online presence. Apoko was looking for a fun video that flowed well. Celebrities form their primary target audience, so the video had to be informative and fresh, with a polished feel. We stuck with their brand's [...]
Check out the new video below that we made for Socialinkd. Socialinkd helps you to connect with people quickly on Facebook and other networks, without going through the hassle of hunting them down. The folks at Socialinkd wanted something lighter and funnier, since the audience they're trying to reach out to is younger and more socially [...]
Recently, Marketplace Earth had the opportunity to work with Maines Paper & Food Service, Inc. to strategically brand, design and develop their new food safety website, www.keepingitkleen.com. The KeepingItKleen site is part of a larger public awareness campaign through which Maines hopes to educate the general public about basic steps that can be taken to make sure that [...]
Here's another example of one of our Premium explanatory videos. Earlier this year, we worked with the team at InboundWriter to help them explain how their social writing application helps businesses to write more engaging content for their websites. We had a lot of fun creating Bob and Steve, plus throwing in a wizard and ninja [...]
Optimizing your website is essential to the usability of your site. Whether you have an ecommerce, informational or recreational website, there are expectations that your website needs to meet to be fully functioning with respect to search engines. The important “TY” factors to consider when improving the usability of your website are accessibiliTY, findabiliTY, credibiliTY, authenticiTY, understandabiliTY, [...]
Last week we shared with you one of our Explanatory Video Lite creations. Now for a Premium exemplar. In addition to the elements in the Lite package (script template, professional voice over and music, motion graphics and kinetic typography), the Premium package includes custom illustrations and motion graphics. We created this video for Digital Waybill to [...]
A while ago we posted about the amazing growth we've seen in web video spending in 2010 and explored how your company can best benefit from custom explanatory videos. Now it's time to give you some concrete examples by sharing some of the videos we've worked with clients to create. This first one is an oldie [...]
Late last week, Google announced a major algorithm update. "Major" means that a hefty 12% of US search results are impacted by the change. Just how is Google hoping to improve their results with the update? The official blog post states: This update is designed to reduce rankings for low-quality sites—sites which are low-value add for [...]
So you've come to the realization that adding web videos to your ecommerce site will bring new eyeballs to your site and, more importantly, increase conversion rates. You've even had some videos made already (by Marketplace Earth, of course!) and have begun implementing them on your site. Awesome! The SERP rankings should take care of themselves, [...]
