Recently, Marketplace Earth had the opportunity to work with Maines Paper & Food Service, Inc. to strategically brand, design and develop their new food safety website, www.keepingitkleen.com. The KeepingItKleen site is part of a larger public awareness campaign through which Maines hopes to educate the general public about basic steps that can be taken to make sure that [...]
Optimizing your website is essential to the usability of your site. Whether you have an ecommerce, informational or recreational website, there are expectations that your website needs to meet to be fully functioning with respect to search engines. The important “TY” factors to consider when improving the usability of your website are accessibiliTY, findabiliTY, credibiliTY, authenticiTY, understandabiliTY, [...]
So you're redesigning your ecommerce website. Congratulations! While the work of planning, setting up, testing and going live with a new site may be intense, it can really pay off in terms of benefits to user experience. It's also a golden opportunity to optimize your site for SEO performance. It takes a lot more time and [...]
Online shoppers will typically check out several ecommerce sites before deciding where to buy a product. And when we say "check out," we don't mean extensively pore over and review. It's very likely that such shoppers will look no farther than an ecommerce homepage before making at least an initial decision. That means that the design [...]