The last month has seen the rise of a host of new tools designed to help brands better understand the impact of their social media efforts. In mid-September, Twitter announced the advent of Twitter Web Analytics, "A tool that helps website owners understand how much traffic they receive from Twitter and the effectiveness of Twitter integrations on [...]
If you conduct business online, you need to have a social media presence. Up until recently, that statement might have been more debatable. But with the new moves by Google, plus the continuing growth of social networking across the board (1 out of every 6 minutes spent by users online is now spent on social networks), [...]
A couple of weeks ago, SEOmoz posted a great article over on Marketing Pilgrim about 5 free social media tools that can help your company to keep track of online brand awareness. You should definitely check the article out for specifics on how those guys like to use the information they gather. Below, we've summarized the [...]
Back in December we wrote about the usefulness of blogging for SEO as part of a series of posts on social media SEO. We focused on the fact that Google loves fresh content, and a blog is a great way of getting Google bots to come back for more. We also shared how to optimize your [...]
Of course you've heard of Twitter and Facebook, LinkedIn and YouTube, and hopefully your company already has a presence on all of them as part of your social media marketing strategy. But one social media platform you may not have heard of and that can be great for small businesses is Quora. Quora is a question [...]
Loyal customers are every small business's bread and butter, right? Not only are their repeat purchases an important portion of sales, but in the age of social media, they're your best marketing reps, as well. A customer who loves your brand will broadcast its virtues to the world, not only by direct word of mouth, but [...]
If your ecommerce business doesn't already have a blog, you should get on top of that right away. A blog is a great way to add fresh, unique content to your site, and we all know Google loves that stuff. By adding blog entries to your site on a regular basis, you can make sure that [...]
Yes, you should optimize your tweets, but don't neglect to optimize your profile either. A Twitter profile page can provide a good hub for your brand and also help you to capture the top results for your brand's particular SERP. Choose a good, straightforward handle and account name. In Twitter's case, these two are not always [...]
Over the next couple of months, we'll be writing a series of posts on social media and SEO focusing on small things you can do on specific social media platforms to increase their value to you as SEO tools. But first, I thought I'd give a brief explanation of how social media tools can be beneficial [...]
Do you run regular searches for your brand name? How many of the top results do you own? How many belong to competitors or contain negative press about your company? Dominating your brand's search engine results page is important for brand visibility, customer accessibility and public relations. If someone has heard of your company and runs [...]