We can't stress often enough how important fresh, unique content is to eCommerce SEO. Search engines do not like stale, duplicate content. Google's algorithm in particular is sensitive to how recently content has been posted as well as whether or not that content can be found in several places across the web. For this reason, it's [...]
Today just a quick tip on covering all your bases when it comes to keywords. So you've put a lot of research into the correct keywords to work on for your business. As part of your research, you looked up all the possibilities in a free keyword tool. Great. And I'm sure you knew enough to [...]
So, you've done a killer job making sure your Ecommerce site's homepage is optimized to rank well in Google. You've got a smoothly functioning on-site search and have a helpful site map. What more is there to do? Optimize your product pages. Yes, optimizing every single one of those product detail pages really does matter. In [...]
Do you run regular searches for your brand name? How many of the top results do you own? How many belong to competitors or contain negative press about your company? Dominating your brand's search engine results page is important for brand visibility, customer accessibility and public relations. If someone has heard of your company and runs [...]
1. Actually Have a Good Product. I know, it’s obvious, but in every industry niche there are lots of bad products and few good products. When I say product, I also mean service (this applies to service oriented businesses!) Successful businesses need to innovate or die. You have to be one of those that has a [...]