Online shoppers will typically check out several ecommerce sites before deciding where to buy a product. And when we say “check out,” we don’t mean extensively pore over and review. It’s very likely that such shoppers will look no farther than an ecommerce homepage before making at least an initial decision. That means that the design of your homepage is crucial to realizing higher conversion rates. So what makes a good ecommerce homepage design? Here are a few simple tips to help you get started.
- Keep it simple. Shoppers landing on your homepage for the first time aren’t going to want to scroll endlessly to find the information they’re seeking. Put only the most important information and hottest selling items on your homepage.
- If you’ve got it, flaunt it! Display your most important current promotion prominently, as well as an announcement of free or flat rate shipping.
- Streamline navigation. It should only take 3 or 4 clicks for a customer to get from your homepage to the place they begin entering their order information. Make sure that your most important categories and links are prominently displayed.
- Minimize load time. Customers will not wait around as their browsers spin when they could easily go elsewhere. Make sure that your page code is well-written. If the problem is your web hosting service, start shopping for another option.