Placing agencies, like APlaceForMom.com, are the industry standard in getting independent living and assisted living leads to your senior living business. But, they are expensive! What if you could cut your marketing budget in half, save thousands of dollars, and beat the placing agencies at their own game by implementing an effective digital marketing strategy? That's the [...]
Monday morning, Google announced changes to Google sitelinks in search results. If you've never heard of sitelinks, you've almost certainly seen them. Run a search for a specific brand or organization (like this one for Marketplace Earth). You'll see that underneath the top search result, there are further nested links to sections within the site. Those [...]
Optimizing your website is essential to the usability of your site. Whether you have an ecommerce, informational or recreational website, there are expectations that your website needs to meet to be fully functioning with respect to search engines. The important “TY” factors to consider when improving the usability of your website are accessibiliTY, findabiliTY, credibiliTY, authenticiTY, understandabiliTY, [...]
If you've been on Google today, you've probably noticed a bit of a design change. Google announced the changes are a continuing effort to streamline their design, making it cleaner, more elastic and easier to use. For those of you who, like me, think the design may take some getting used to, Google was kind enough [...]
Back in December we wrote about the usefulness of blogging for SEO as part of a series of posts on social media SEO. We focused on the fact that Google loves fresh content, and a blog is a great way of getting Google bots to come back for more. We also shared how to optimize your [...]
Of course you've heard of Twitter and Facebook, LinkedIn and YouTube, and hopefully your company already has a presence on all of them as part of your social media marketing strategy. But one social media platform you may not have heard of and that can be great for small businesses is Quora. Quora is a question [...]
We all know that generating unique, quality content for your site is extremely important to ranking well in search engine results, especially after Google's Panda update. The problem is, when you're an ecommerce site, it's sometimes hard to see what that looks like. Of course, you must make sure that the meat of your site, your [...]
So you're redesigning your ecommerce website. Congratulations! While the work of planning, setting up, testing and going live with a new site may be intense, it can really pay off in terms of benefits to user experience. It's also a golden opportunity to optimize your site for SEO performance. It takes a lot more time and [...]
You may or may not have noticed some small, light-blue buttons with a "+1" inside them showing up next to your Google search results lately. Welcome to +1, a new social feature Google has slowly been rolling since an announcement on March 30. If you don't have any idea what I'm talking about, you can opt-in [...]
Online shoppers will typically check out several ecommerce sites before deciding where to buy a product. And when we say "check out," we don't mean extensively pore over and review. It's very likely that such shoppers will look no farther than an ecommerce homepage before making at least an initial decision. That means that the design [...]
