If you conduct business online, you need to have a social media presence. Up until recently, that statement might have been more debatable. But with the new moves by Google, plus the continuing growth of social networking across the board (1 out of every 6 minutes spent by users online is now spent on social networks), [...]
Back in December we wrote about the usefulness of blogging for SEO as part of a series of posts on social media SEO. We focused on the fact that Google loves fresh content, and a blog is a great way of getting Google bots to come back for more. We also shared how to optimize your [...]
Web video is on the rise. Spending on web video rose 48% from 2009 to 2010. 65% of respondents to a survey for the 2011 Q1 BrightRoll Video Advertising Report said they intended to reallocate advertising campaign money from TV to online video. The same report states that the amount of time Americans spend on the [...]
We all know that generating unique, quality content for your site is extremely important to ranking well in search engine results, especially after Google's Panda update. The problem is, when you're an ecommerce site, it's sometimes hard to see what that looks like. Of course, you must make sure that the meat of your site, your [...]
So you're redesigning your ecommerce website. Congratulations! While the work of planning, setting up, testing and going live with a new site may be intense, it can really pay off in terms of benefits to user experience. It's also a golden opportunity to optimize your site for SEO performance. It takes a lot more time and [...]
Online shoppers will typically check out several ecommerce sites before deciding where to buy a product. And when we say "check out," we don't mean extensively pore over and review. It's very likely that such shoppers will look no farther than an ecommerce homepage before making at least an initial decision. That means that the design [...]
One of the most important first steps for an ecommerce business is choosing a domain name. Your domain name is one of the first things potential customers will see in search results. It's what satisfied customers will pass on to their interested friends. It provides a quick way to tell searchers what your business is all [...]
Loyal customers are every small business's bread and butter, right? Not only are their repeat purchases an important portion of sales, but in the age of social media, they're your best marketing reps, as well. A customer who loves your brand will broadcast its virtues to the world, not only by direct word of mouth, but [...]
When you're on the ecommerce side of things, trying to improve your site's ranking in search engine results, it can be easy to forget the purpose search algorithms are created to serve: giving searchers useful, relevant, trustworthy results for their queries. You get caught up in SEO concerns like counting keyword occurrences, optimizing META tags and [...]
Product pages are obviously very important to your ecommerce site's well-being. You really ought to set aside some time (or better yet, hire us to set aside some of our time) to work on your product descriptions in order to improve your site's rankings and conversion rates. Therefore, today Marketplace Earth brings you 5 simple tips [...]