tips

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28 07, 2011

Where Does Your Website’s Usability Stand?

By | 2011-08-16T14:35:07-05:00 July 28th, 2011|Categories: Design Practices|Tags: , , , , , , , |0 Comments

Optimizing your website is essential to the usability of your site. Whether you have an ecommerce, informational or recreational website, there are expectations that your website needs to meet to be fully functioning with respect to search engines. The important “TY” factors to consider when improving the usability of your website are accessibiliTY, findabiliTY, credibiliTY, authenticiTY, understandabiliTY, [...]

5 04, 2011

Homepage Design and Increasing Conversion Rates

By | 2011-04-05T15:50:03-05:00 April 5th, 2011|Categories: Design Practices|Tags: , , , , , , , , , , , |0 Comments

Online shoppers will typically check out several ecommerce sites before deciding where to buy a product. And when we say "check out," we don't mean extensively pore over and review. It's very likely that such shoppers will look no farther than an ecommerce homepage before making at least an initial decision. That means that the design [...]

28 03, 2011

Choosing a Domain Name

By | 2011-03-28T12:09:44-05:00 March 28th, 2011|Categories: Branding, Ecommerce SEO|Tags: , , , , , , , , |0 Comments

One of the most important first steps for an ecommerce business is choosing a domain name. Your domain name is one of the first things potential customers will see in search results. It's what satisfied customers will pass on to their interested friends. It provides a quick way to tell searchers what your business is all [...]

17 03, 2011

Social Media: Join the Conversation

By | 2017-12-26T12:24:05-05:00 March 17th, 2011|Categories: Branding, Social Network Marketing|Tags: , , , , , , |0 Comments

Loyal customers are every small business's bread and butter, right? Not only are their repeat purchases an important portion of sales, but in the age of social media, they're your best marketing reps, as well. A customer who loves your brand will broadcast its virtues to the world, not only by direct word of mouth, but [...]

11 03, 2011

Does Your Ecommerce Site Deserve to Rank?

By | 2011-03-11T15:49:13-05:00 March 11th, 2011|Categories: Conversion Tips, Ecommerce SEO|Tags: , , , , , , , , , , , |0 Comments

When you're on the ecommerce side of things, trying to improve your site's ranking in search engine results, it can be easy to forget the purpose search algorithms are created to serve: giving searchers useful, relevant, trustworthy results for their queries. You get caught up in SEO concerns like counting keyword occurrences, optimizing META tags and [...]

16 02, 2011

5 Tips for Product Description SEO

By | 2011-02-16T16:36:45-05:00 February 16th, 2011|Categories: Conversion Tips, Ecommerce SEO|Tags: , , , , , , , , , |0 Comments

Product pages are obviously very important to your ecommerce site's well-being. You really ought to set aside some time (or better yet, hire us to set aside some of our time) to work on your product descriptions in order to improve your site's rankings and conversion rates. Therefore, today Marketplace Earth brings you 5 simple tips [...]

8 02, 2011

Making the Most of Web Videos

By | 2017-12-26T12:24:06-05:00 February 8th, 2011|Categories: Web Video|Tags: , , , , , , , |0 Comments

So you've come to the realization that adding web videos to your ecommerce site will bring new eyeballs to your site and, more importantly, increase conversion rates. You've even had some videos made already (by Marketplace Earth, of course!) and have begun implementing them on your site. Awesome! The SERP rankings should take care of themselves, [...]

26 01, 2011

Monitoring Your Good Name

By | 2017-12-26T12:24:06-05:00 January 26th, 2011|Categories: Branding|Tags: , , , , |0 Comments

The good name of your brand is your most important asset. Imagine this: A potential customer has decided he probably wants to buy his product from your site (Aardvark Imports). He goes to Google to run a search for your site (either to get the link or to run a last minute check), and the second [...]

20 12, 2010

Social Media SEO: Blogs

By | 2017-12-26T12:24:06-05:00 December 20th, 2010|Categories: Ecommerce SEO, Social Network Marketing|Tags: , , , , , , , , , , |0 Comments

If your ecommerce business doesn't already have a blog, you should get on top of that right away. A blog is a great way to add fresh, unique content to your site, and we all know Google loves that stuff. By adding blog entries to your site on a regular basis, you can make sure that [...]

26 10, 2010

Generating Unique Content

By | 2017-12-26T12:24:06-05:00 October 26th, 2010|Categories: Ecommerce SEO|Tags: , , , , , , , , , , , , |0 Comments

We can't stress often enough how important fresh, unique content is to eCommerce SEO. Search engines do not like stale, duplicate content. Google's algorithm in particular is sensitive to how recently content has been posted as well as whether or not that content can be found in several places across the web. For this reason, it's [...]

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.