SEO and PPC: A Love/Hate Relationship

By |2010-12-13T15:26:00-05:00December 13th, 2010|Categories: Ecommerce SEO|Tags: , , , , , , , , , , |0 Comments

Your company's SEO and PPC campaigns should both be aiming to bring more quality traffic (i.e. eyeballs that convert to sales) to your site. Why, then, is there often such an envenomed struggle within a company when it comes to deciding how much money to allocate to each? SEO and PPC both have strengths and weaknesses, [...]