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11 03, 2011

Does Your Ecommerce Site Deserve to Rank?

By |2011-03-11T15:49:13-05:00March 11th, 2011|Categories: Conversion Tips, Ecommerce SEO|Tags: , , , , , , , , , , , |0 Comments

When you're on the ecommerce side of things, trying to improve your site's ranking in search engine results, it can be easy to forget the purpose search algorithms are created to serve: giving searchers useful, relevant, trustworthy results for their queries. You get caught up in SEO concerns like counting keyword occurrences, optimizing META tags and [...]

16 02, 2011

5 Tips for Product Description SEO

By |2011-02-16T16:36:45-05:00February 16th, 2011|Categories: Conversion Tips, Ecommerce SEO|Tags: , , , , , , , , , |0 Comments

Product pages are obviously very important to your ecommerce site's well-being. You really ought to set aside some time (or better yet, hire us to set aside some of our time) to work on your product descriptions in order to improve your site's rankings and conversion rates. Therefore, today Marketplace Earth brings you 5 simple tips [...]

3 01, 2011

Resolving on SEO for 2011

By |2017-12-26T12:24:06-05:00January 3rd, 2011|Categories: Ecommerce SEO|Tags: , , , , , , , |0 Comments

Estimates for marketing expenditures for 2010 are in, and it looks like companies spent about $20 billion on PPC (that's pay-per-click advertising, those results that show up on the top of your SERPs) this past year, and only about $2 billion on SEO (that is, on making sure their sites show up in organic search results). [...]

13 12, 2010

SEO and PPC: A Love/Hate Relationship

By |2010-12-13T15:26:00-05:00December 13th, 2010|Categories: Ecommerce SEO|Tags: , , , , , , , , , , |0 Comments

Your company's SEO and PPC campaigns should both be aiming to bring more quality traffic (i.e. eyeballs that convert to sales) to your site. Why, then, is there often such an envenomed struggle within a company when it comes to deciding how much money to allocate to each? SEO and PPC both have strengths and weaknesses, [...]

26 10, 2010

Generating Unique Content

By |2017-12-26T12:24:06-05:00October 26th, 2010|Categories: Ecommerce SEO|Tags: , , , , , , , , , , , , |0 Comments

We can't stress often enough how important fresh, unique content is to eCommerce SEO. Search engines do not like stale, duplicate content. Google's algorithm in particular is sensitive to how recently content has been posted as well as whether or not that content can be found in several places across the web. For this reason, it's [...]

20 09, 2010

5 Keyword Research Tools

By |2017-12-26T12:24:07-05:00September 20th, 2010|Categories: Ecommerce SEO, Keyword Selection|Tags: , , , , , , , , , , |0 Comments

Below you'll find five of the most popular free keyword research tools on the internet. However, it takes more to come up with the right keywords for your purposes than just choosing a related word or phrase and seeing how it shows up in searches most often. You need to determine a lot of other factors [...]

15 09, 2010

SEO and the Golden Rule

By |2017-12-26T12:24:07-05:00September 15th, 2010|Categories: Ecommerce SEO, Social Network Marketing|Tags: , , , , , , , , |0 Comments

Today we have just a quick tip for you. The Golden Rule (you know, the one your mom always shouted at you when you picked on your little brother, "Do unto others...") is a surprisingly useful one to follow for SEO. Anyone who's spent much time in the blogosphere knows that spending time reading others' blog [...]

8 09, 2010

Instant Google Is Now Live

By |2017-12-26T12:24:07-05:00September 8th, 2010|Categories: Keyword Selection|Tags: , , , , , , , , , |0 Comments

While working on writing up today's blog post on SEO, I've been running various Google searches. I've also been watching breaking news on today's Google press conference. All week speculations have been rampant about what Google would be announcing at today's event. The series of instantly responsive, color-changing logos they've used this week on the site [...]

30 08, 2010

Tips for Optimizing Product Pages

By |2017-12-26T12:24:07-05:00August 30th, 2010|Categories: Conversion Tips, Ecommerce SEO|Tags: , , , , , , , , |0 Comments

So, you've done a killer job making sure your Ecommerce site's homepage is optimized to rank well in Google. You've got a smoothly functioning on-site search and have a helpful site map. What more is there to do? Optimize your product pages. Yes, optimizing every single one of those product detail pages really does matter. In [...]

24 08, 2010

A New Google Algorithm Tweak

By |2017-12-26T12:24:07-05:00August 24th, 2010|Categories: Branding|Tags: , , , , , , , , |0 Comments

A couple of weeks ago in a post about owning your brand's SERP, we recommended creating subdomains for your site with the goal of getting more of your site's pages on a single SERP: "Because Google tries to give searchers real variety in their search results, they’re unlikely to rank more than one page from the [...]

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This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.
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