Optimizing your website is essential to the usability of your site. Whether you have an ecommerce, informational or recreational website, there are expectations that your website needs to meet to be fully functioning with respect to search engines. The important “TY” factors to consider when improving the usability of your website are accessibiliTY, findabiliTY, credibiliTY, authenticiTY, understandabiliTY, [...]
Loyal customers are every small business's bread and butter, right? Not only are their repeat purchases an important portion of sales, but in the age of social media, they're your best marketing reps, as well. A customer who loves your brand will broadcast its virtues to the world, not only by direct word of mouth, but [...]
Estimates for marketing expenditures for 2010 are in, and it looks like companies spent about $20 billion on PPC (that's pay-per-click advertising, those results that show up on the top of your SERPs) this past year, and only about $2 billion on SEO (that is, on making sure their sites show up in organic search results). [...]
Your company's SEO and PPC campaigns should both be aiming to bring more quality traffic (i.e. eyeballs that convert to sales) to your site. Why, then, is there often such an envenomed struggle within a company when it comes to deciding how much money to allocate to each? SEO and PPC both have strengths and weaknesses, [...]
Yes, you should optimize your tweets, but don't neglect to optimize your profile either. A Twitter profile page can provide a good hub for your brand and also help you to capture the top results for your brand's particular SERP. Choose a good, straightforward handle and account name. In Twitter's case, these two are not always [...]
Over the next couple of months, we'll be writing a series of posts on social media and SEO focusing on small things you can do on specific social media platforms to increase their value to you as SEO tools. But first, I thought I'd give a brief explanation of how social media tools can be beneficial [...]
You've got a cool website with fantastic products. You've got the lowest prices around and awesome shipping options. Of course customers are going to naturally start flocking to your site. You don't need search engine optimization (SEO), right? Not so much. Let's say that your site is the best around. As soon as someone sees it, [...]
Do you run regular searches for your brand name? How many of the top results do you own? How many belong to competitors or contain negative press about your company? Dominating your brand's search engine results page is important for brand visibility, customer accessibility and public relations. If someone has heard of your company and runs [...]
1. Actually Have a Good Product. I know, it’s obvious, but in every industry niche there are lots of bad products and few good products. When I say product, I also mean service (this applies to service oriented businesses!) Successful businesses need to innovate or die. You have to be one of those that has a [...]
For over 3 years now, Marketplace Earth has been a leader in Ecommerce SEO services. In the midst of a severe economic recession, our clients have consistently achieved positive growth in their rankings, traffic and sales. Marketplace Earth is unique in that we offer a revenue share contract with our partners. What does that mean for [...]