Online shoppers will typically check out several ecommerce sites before deciding where to buy a product. And when we say "check out," we don't mean extensively pore over and review. It's very likely that such shoppers will look no farther than an ecommerce homepage before making at least an initial decision. That means that the design [...]
Your company's SEO and PPC campaigns should both be aiming to bring more quality traffic (i.e. eyeballs that convert to sales) to your site. Why, then, is there often such an envenomed struggle within a company when it comes to deciding how much money to allocate to each? SEO and PPC both have strengths and weaknesses, [...]
Below you'll find five of the most popular free keyword research tools on the internet. However, it takes more to come up with the right keywords for your purposes than just choosing a related word or phrase and seeing how it shows up in searches most often. You need to determine a lot of other factors [...]
You've got a cool website with fantastic products. You've got the lowest prices around and awesome shipping options. Of course customers are going to naturally start flocking to your site. You don't need search engine optimization (SEO), right? Not so much. Let's say that your site is the best around. As soon as someone sees it, [...]
How are you doing at reviewing your landing pages? Do you dig into your Analytics frequently? Are you obsessive over finding the best practices that will lead to the most conversions? Or do you just let it slide and "take what you can get" from your traffic. Hopefully not! How would a 2% conversion rate vs. [...]