Today just a quick tip on covering all your bases when it comes to keywords. So you’ve put a lot of research into the correct keywords to work on for your business. As part of your research, you looked up all the possibilities in a free keyword tool. Great. And I’m sure you knew enough to spell all those words and phrases correctly. But the question is, does your customer? Especially when it comes to brands that incorporate intentional misspellings of common words, consumers often mistype the products they’re looking for. Take Heartgard, for instance. Looking up “heartgard” on one of the popular tools shows 328 searches. But now try searching for “heartguard.” 129. That’s not insignificant, is it? It’s important to think creatively and consider how consumers might spell keywords incorrectly and include those variations in your SEO efforts if they prove significant.