Finding the right keywords for our clients is a top priority of ours, and we do a lot of research to make sure we pick keywords that will rank well. We look at three main components when choosing keywords: competition, authority, and relevance. Let’s look at each of these components in depth. Competition has to do with the [...]
Today just a quick tip on covering all your bases when it comes to keywords. So you've put a lot of research into the correct keywords to work on for your business. As part of your research, you looked up all the possibilities in a free keyword tool. Great. And I'm sure you knew enough to [...]
Below you'll find five of the most popular free keyword research tools on the internet. However, it takes more to come up with the right keywords for your purposes than just choosing a related word or phrase and seeing how it shows up in searches most often. You need to determine a lot of other factors [...]
While working on writing up today's blog post on SEO, I've been running various Google searches. I've also been watching breaking news on today's Google press conference. All week speculations have been rampant about what Google would be announcing at today's event. The series of instantly responsive, color-changing logos they've used this week on the site [...]
The real question every company needs to ask a potential SEO partner is, “are you any good?” The attitude should be “show me, show me, show me”. And if the SEO company cannot deliver proven results, then red flags and sirens should be going off in your mind. Proven track records don’t necessarily mean results for [...]
If you are a web based retailer, keyword research is essential. Using tools like Wordtracker are phenomenal ways to understand your industry and what people are actually searing for. But if you are interested in driving more traffic and more sales to your site, then it is all about the long tail! Yes, head phrases of [...]
When you partner with Marketplace Earth, one of the first things we will do for you is provide extensive keyword research. After all, it goes without saying that Search Marketing is driven by Search Traffic. In the world of Search, we must be able to choose the best keywords that people are already searching for that [...]