Google’s February Algorithm Update
Late last week, Google announced a major algorithm update. "Major" means that a hefty 12% of US search results are impacted by the change. Just how is Google hoping to improve their results with the [...]
Marketplace Earth wears a “white hat”
Whether you’re a small business or a multinational corporation, Search Engine Optimization (SEO) is a game that everyone must learn to play to compete on the Internet. As in any game, there are [...]
5 Tips for Product Description SEO
Product pages are obviously very important to your ecommerce site's well-being. You really ought to set aside some time (or better yet, hire us to set aside some of our time) to work on your [...]
Making the Most of Web Videos
So you've come to the realization that adding web videos to your ecommerce site will bring new eyeballs to your site and, more importantly, increase conversion rates. You've even had some videos made already (by [...]
Interlinking
As an ecommerce entrepreneur, you may well own several websites. Whether the sites all sell similar products or items that are completely unrelated, you've probably considered interlinking them in order to boost those sites' rankings [...]
Monitoring Your Good Name
The good name of your brand is your most important asset. Imagine this: A potential customer has decided he probably wants to buy his product from your site (Aardvark Imports). He goes to Google to [...]
Resolving on SEO for 2011
Estimates for marketing expenditures for 2010 are in, and it looks like companies spent about $20 billion on PPC (that's pay-per-click advertising, those results that show up on the top of your SERPs) this past [...]
Social Media SEO: Blogs
If your ecommerce business doesn't already have a blog, you should get on top of that right away. A blog is a great way to add fresh, unique content to your site, and we all [...]