If your ecommerce business doesn’t already have a blog, you should get on top of that right away. A blog is a great way to add fresh, unique content to your site, and we all know Google loves that stuff. By adding blog entries to your site on a regular basis, you can make sure that those Google bots keep coming back for more.
When you do set up your blog, make sure to optimize it. First of all, make sure that it’s easily found on your ecommerce site. It should be linked into your other pages and included in site navigation features. You should also use the meta tags for your blog to target relevant keywords. Don’t forget to submit your blog to some of the more important blog directories out there, either.
Once your blog is up and running, make sure to keep SEO in mind as you write your posts. Post frequently and on a regular schedule. If you’d prefer to write a whole bunch of posts at once rather than coming back every week, many blog platforms will allow you to write your posts in advance and schedule them for later posting. Do it. Develop your content around keyword phrases that you have a good chance of ranking for on SERPs. Use these keywords in your entry titles and tags as well as the text. Make sure that the URLs for your posts are search engine friendly–in other words, rather than containing random strings of numbers and symbols, they should consist of the site URL and the title of the post in some form. Finally, make sure that you clean spam out of your comments and pingbacks. Neither your readers nor Google spiders will appreciate reams of Viagra adds tagged onto your posts.