This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

Branding

/Branding
23 12, 2016

How To Compete Against Big Brands With Local SEO

By | December 23rd, 2016|Categories: Assisted Living Marketing, Branding, Local SEO, SEO, Videos|Tags: , , , |0 Comments

Competing Against The Big Brands Is it possible to compete against big brands with your digital marketing efforts? Yes! You can do it. Don't give up. Often, it may feel like an impossible task, but one thing is for sure - if you don't do anything, you can never compete. In this video, we look specifically [...]

16 12, 2016

How To Build A Website For Your Small Business … And Get Rankings

By | December 16th, 2016|Categories: Assisted Living Marketing, Branding, Website Design|0 Comments

There are about 10,000 different tutorials out there for how to build a website. If you have the time and patience, you can sit down on YouTube and watch tutorials for how to build your small business' website on Wix, Squarespace, Wordpress, Weebly, Wobbly, Itchy, Scratchy, or Doc. The good news is that in the information [...]

9 12, 2016

Branding and SEO – How Your Brand Affects Your Search Rankings

By | December 9th, 2016|Categories: Assisted Living Marketing, Branding, MPE Case Study, SEO News, Videos|Tags: , |0 Comments

Branding and SEO, they are two different sections of your overall marketing strategy, right? Well, not so fast. In this week's video, we take a look at how your brand can impact your rankings in Google. Particularly, if you are a small or local business, how are you going to compete with the big national brands? [...]

1 12, 2016

Launching Our YouTube Channel – Time to Create

By | December 1st, 2016|Categories: Branding, Videos|Tags: , |0 Comments

I am very excited to announce the launching of Marketplace Earth's YouTube channel. Check out our channel trailer to get an overview. Over the past few years, I've spent most of my time helping brands grow. If you look around our website and see a bunch of cobwebs and dust, there's a reason why. I've put all [...]

28 02, 2012

How to Win at Long Term SEO

By | February 28th, 2012|Categories: Branding, Performance, SEO News|Tags: , |0 Comments

In case you missed it, the SEO world has changed.  No, not Google's philosophy.  It is the one thing that has held constant throughout the years.  Their philosophy has always been to provide the best and most relevant search results possible.  However, their ability to sort out good sites from bad is where the real change [...]

9 06, 2011

8 Online Brand Awareness Measurement Tools

By | June 9th, 2011|Categories: Branding, Social Network Marketing|Tags: , , , , , |0 Comments

A couple of weeks ago, SEOmoz posted a great article over on Marketing Pilgrim about 5 free social media tools that can help your company to keep track of online brand awareness. You should definitely check the article out for specifics on how those guys like to use the information they gather. Below, we've summarized the [...]

28 03, 2011

Choosing a Domain Name

By | March 28th, 2011|Categories: Branding, Ecommerce SEO|Tags: , , , , , , , , |0 Comments

One of the most important first steps for an ecommerce business is choosing a domain name. Your domain name is one of the first things potential customers will see in search results. It's what satisfied customers will pass on to their interested friends. It provides a quick way to tell searchers what your business is all [...]

17 03, 2011

Social Media: Join the Conversation

By | March 17th, 2011|Categories: Branding, Social Network Marketing|Tags: , , , , , , |0 Comments

Loyal customers are every small business's bread and butter, right? Not only are their repeat purchases an important portion of sales, but in the age of social media, they're your best marketing reps, as well. A customer who loves your brand will broadcast its virtues to the world, not only by direct word of mouth, but [...]

26 01, 2011

Monitoring Your Good Name

By | January 26th, 2011|Categories: Branding|Tags: , , , , |0 Comments

The good name of your brand is your most important asset. Imagine this: A potential customer has decided he probably wants to buy his product from your site (Aardvark Imports). He goes to Google to run a search for your site (either to get the link or to run a last minute check), and the second [...]

24 08, 2010

A New Google Algorithm Tweak

By | August 24th, 2010|Categories: Branding|Tags: , , , , , , , , |0 Comments

A couple of weeks ago in a post about owning your brand's SERP, we recommended creating subdomains for your site with the goal of getting more of your site's pages on a single SERP: "Because Google tries to give searchers real variety in their search results, they’re unlikely to rank more than one page from the [...]