Residential Assisted Living Websites At Marketplace Earth, we have been helping owners of residential assisted living homes with their websites and online marketing for nearly three years now. As our specialization in this niche market continues to grow, you can benefit from our insights into branding, design, website development, Local SEO, Adwords results and so much [...]
Competing Against The Big Brands Is it possible to compete against big brands with your digital marketing efforts? Yes! You can do it. Don't give up. Often, it may feel like an impossible task, but one thing is for sure - if you don't do anything, you can never compete. In this video, we look specifically [...]
There are about 10,000 different tutorials out there for how to build a website. If you have the time and patience, you can sit down on YouTube and watch tutorials for how to build your small business' website on Wix, Squarespace, Wordpress, Weebly, Wobbly, Itchy, Scratchy, or Doc. The good news is that in the information [...]
Branding and SEO, they are two different sections of your overall marketing strategy, right? Well, not so fast. In this week's video, we take a look at how your brand can impact your rankings in Google. Particularly, if you are a small or local business, how are you going to compete with the big national brands? [...]
I am very excited to announce the launching of Marketplace Earth's YouTube channel. Check out our channel trailer to get an overview. Over the past few years, I've spent most of my time helping brands grow. If you look around our website and see a bunch of cobwebs and dust, there's a reason why. I've put all [...]
In case you missed it, the SEO world has changed. No, not Google's philosophy. It is the one thing that has held constant throughout the years. Their philosophy has always been to provide the best and most relevant search results possible. However, their ability to sort out good sites from bad is where the real change [...]
A couple of weeks ago, SEOmoz posted a great article over on Marketing Pilgrim about 5 free social media tools that can help your company to keep track of online brand awareness. You should definitely check the article out for specifics on how those guys like to use the information they gather. Below, we've summarized the [...]
One of the most important first steps for an ecommerce business is choosing a domain name. Your domain name is one of the first things potential customers will see in search results. It's what satisfied customers will pass on to their interested friends. It provides a quick way to tell searchers what your business is all [...]
Loyal customers are every small business's bread and butter, right? Not only are their repeat purchases an important portion of sales, but in the age of social media, they're your best marketing reps, as well. A customer who loves your brand will broadcast its virtues to the world, not only by direct word of mouth, but [...]
The good name of your brand is your most important asset. Imagine this: A potential customer has decided he probably wants to buy his product from your site (Aardvark Imports). He goes to Google to run a search for your site (either to get the link or to run a last minute check), and the second [...]
