Archive for Conversion Tips

Improve Sales By Thousands For $10 A Week

Did I hook you with the title?  Good, this post is worth it!  I want to talk about an extremely simple task that you can do for your website to help generate rankings, traffic and ultimately sales.  The million dollar tactic? … blogging.
I know.  I know.  You’ve heard it before from us, but the simple [...]

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Price Check

We’ve talked about it before, but there is no question that price is a major factor in conversion.  In fact, we believe that it is one of the 3 major pillars of conversion along with site trust and product selection.  So, how often are you checking your prices with your competitors?
As ecommerce owners, there are [...]

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Improving Conversion Rates Using Google Analytics

Conversion rates.  What are you doing to increase them?  We believe that conversion is affected mainly by three major factors: site trust, selection and price.  We’ve gone into detail on a previous post on these three pillars of conversion, but it may be a good idea to review.  Why is conversion so important?  Well, if [...]

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Unique Content – The What and Why

If you’ve interacted with Marketplace Earth before or probably any SEO firm, you are probably sure to hear the words “unique content” over and over again.  And pending on the size of your site, this can pose a real problem for you.  So, in this post, we want to dig into exactly what constitutes as [...]

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The Power of the Long Tail

If you are a web based retailer, keyword research is essential.  Using tools like Wordtracker are phenomenal ways to understand your industry and what people are actually searing for.  But if you are interested in driving more traffic and more sales to your site, then it is all about the long tail!  Yes, head phrases [...]

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Reviewing Landing Pages

How are you doing at reviewing your landing pages?  Do you dig into your Analytics frequently?  Are you obsessive over finding the best practices that will lead to the most conversions?  Or do you just let it slide and “take what you can get” from your traffic.  Hopefully not!  How would a 2% conversion rate [...]

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The 3 Pillars of Conversion for Ecommerce

Marketplace Earth is in the business of helping our clients dominate their industry on the search engines.  This means our business is driving traffic, but we’re unique in that we share the risk with our clients by only receiving payment for actual sales from our work.
Because of this, Marketplace Earth is obsessed with conversion techniques, [...]

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