Quora: Another Weapon for Your Social Media Arsenal
Of course you've heard of Twitter and Facebook, LinkedIn and YouTube, and hopefully your company already has a presence on all of them as part of your social media marketing strategy. But one social media [...]
Adding Unique Content to Your Site
We all know that generating unique, quality content for your site is extremely important to ranking well in search engine results, especially after Google's Panda update. The problem is, when you're an ecommerce site, it's [...]
Website Redesign: A Golden SEO Opportunity
So you're redesigning your ecommerce website. Congratulations! While the work of planning, setting up, testing and going live with a new site may be intense, it can really pay off in terms of benefits to [...]
Google’s +1 Button
You may or may not have noticed some small, light-blue buttons with a "+1" inside them showing up next to your Google search results lately. Welcome to +1, a new social feature Google has slowly [...]
Homepage Design and Increasing Conversion Rates
Online shoppers will typically check out several ecommerce sites before deciding where to buy a product. And when we say "check out," we don't mean extensively pore over and review. It's very likely that such [...]
Choosing a Domain Name
One of the most important first steps for an ecommerce business is choosing a domain name. Your domain name is one of the first things potential customers will see in search results. It's what satisfied [...]
Social Media: Join the Conversation
Loyal customers are every small business's bread and butter, right? Not only are their repeat purchases an important portion of sales, but in the age of social media, they're your best marketing reps, as well. [...]
Does Your Ecommerce Site Deserve to Rank?
When you're on the ecommerce side of things, trying to improve your site's ranking in search engine results, it can be easy to forget the purpose search algorithms are created to serve: giving searchers useful, [...]