Do you run regular searches for your brand name? How many of the top results do you own? How many belong to competitors or contain negative press about your company? Dominating your brand's search engine results page is important for brand visibility, customer accessibility and public relations. If someone has heard of your company and runs [...]
Conversion rates. What are you doing to increase them? We believe that conversion is affected mainly by three major factors: site trust, selection and price. We've gone into detail on a previous post on these three pillars of conversion, but it may be a good idea to review. Why is conversion so important? Well, if you [...]
How are you doing at reviewing your landing pages? Do you dig into your Analytics frequently? Are you obsessive over finding the best practices that will lead to the most conversions? Or do you just let it slide and "take what you can get" from your traffic. Hopefully not! How would a 2% conversion rate vs. [...]