We all know that generating unique, quality content for your site is extremely important to ranking well in search engine results, especially after Google's Panda update. The problem is, when you're an ecommerce site, it's sometimes hard to see what that looks like. Of course, you must make sure that the meat of your site, your [...]
When you're on the ecommerce side of things, trying to improve your site's ranking in search engine results, it can be easy to forget the purpose search algorithms are created to serve: giving searchers useful, relevant, trustworthy results for their queries. You get caught up in SEO concerns like counting keyword occurrences, optimizing META tags and [...]
Late last week, Google announced a major algorithm update. "Major" means that a hefty 12% of US search results are impacted by the change. Just how is Google hoping to improve their results with the update? The official blog post states: This update is designed to reduce rankings for low-quality sites—sites which are low-value add for [...]
Product pages are obviously very important to your ecommerce site's well-being. You really ought to set aside some time (or better yet, hire us to set aside some of our time) to work on your product descriptions in order to improve your site's rankings and conversion rates. Therefore, today Marketplace Earth brings you 5 simple tips [...]
If your ecommerce business doesn't already have a blog, you should get on top of that right away. A blog is a great way to add fresh, unique content to your site, and we all know Google loves that stuff. By adding blog entries to your site on a regular basis, you can make sure that [...]
We can't stress often enough how important fresh, unique content is to eCommerce SEO. Search engines do not like stale, duplicate content. Google's algorithm in particular is sensitive to how recently content has been posted as well as whether or not that content can be found in several places across the web. For this reason, it's [...]
So, you've done a killer job making sure your Ecommerce site's homepage is optimized to rank well in Google. You've got a smoothly functioning on-site search and have a helpful site map. What more is there to do? Optimize your product pages. Yes, optimizing every single one of those product detail pages really does matter. In [...]
If you've interacted with Marketplace Earth before or probably any SEO firm, you are probably sure to hear the words "unique content" over and over again. And pending on the size of your site, this can pose a real problem for you. So, in this post, we want to dig into exactly what constitutes as unique [...]