Placing agencies, like APlaceForMom.com, are the industry standard in getting independent living and assisted living leads to your senior living business. But, they are expensive! What if you could cut your marketing budget in half, save thousands of dollars, and beat the placing agencies at their own game by implementing an effective digital marketing strategy? That's the [...]
If you conduct business online, you need to have a social media presence. Up until recently, that statement might have been more debatable. But with the new moves by Google, plus the continuing growth of social networking across the board (1 out of every 6 minutes spent by users online is now spent on social networks), [...]
If you've been on Google today, you've probably noticed a bit of a design change. Google announced the changes are a continuing effort to streamline their design, making it cleaner, more elastic and easier to use. For those of you who, like me, think the design may take some getting used to, Google was kind enough [...]
A couple of weeks ago, SEOmoz posted a great article over on Marketing Pilgrim about 5 free social media tools that can help your company to keep track of online brand awareness. You should definitely check the article out for specifics on how those guys like to use the information they gather. Below, we've summarized the [...]
Of course you've heard of Twitter and Facebook, LinkedIn and YouTube, and hopefully your company already has a presence on all of them as part of your social media marketing strategy. But one social media platform you may not have heard of and that can be great for small businesses is Quora. Quora is a question [...]
Loyal customers are every small business's bread and butter, right? Not only are their repeat purchases an important portion of sales, but in the age of social media, they're your best marketing reps, as well. A customer who loves your brand will broadcast its virtues to the world, not only by direct word of mouth, but [...]
If your ecommerce business doesn't already have a blog, you should get on top of that right away. A blog is a great way to add fresh, unique content to your site, and we all know Google loves that stuff. By adding blog entries to your site on a regular basis, you can make sure that [...]
Yes, you should optimize your tweets, but don't neglect to optimize your profile either. A Twitter profile page can provide a good hub for your brand and also help you to capture the top results for your brand's particular SERP. Choose a good, straightforward handle and account name. In Twitter's case, these two are not always [...]
Over the next couple of months, we'll be writing a series of posts on social media and SEO focusing on small things you can do on specific social media platforms to increase their value to you as SEO tools. But first, I thought I'd give a brief explanation of how social media tools can be beneficial [...]
Today we have just a quick tip for you. The Golden Rule (you know, the one your mom always shouted at you when you picked on your little brother, "Do unto others...") is a surprisingly useful one to follow for SEO. Anyone who's spent much time in the blogosphere knows that spending time reading others' blog [...]
