A couple of weeks ago, SEOmoz posted a great article over on Marketing Pilgrim about 5 free social media tools that can help your company to keep track of online brand awareness. You should definitely check the article out for specifics on how those guys like to use the information they gather. Below, we've summarized the [...]
Of course you've heard of Twitter and Facebook, LinkedIn and YouTube, and hopefully your company already has a presence on all of them as part of your social media marketing strategy. But one social media platform you may not have heard of and that can be great for small businesses is Quora. Quora is a question [...]
You may or may not have noticed some small, light-blue buttons with a "+1" inside them showing up next to your Google search results lately. Welcome to +1, a new social feature Google has slowly been rolling since an announcement on March 30. If you don't have any idea what I'm talking about, you can opt-in [...]
Loyal customers are every small business's bread and butter, right? Not only are their repeat purchases an important portion of sales, but in the age of social media, they're your best marketing reps, as well. A customer who loves your brand will broadcast its virtues to the world, not only by direct word of mouth, but [...]
If your ecommerce business doesn't already have a blog, you should get on top of that right away. A blog is a great way to add fresh, unique content to your site, and we all know Google loves that stuff. By adding blog entries to your site on a regular basis, you can make sure that [...]
Over the next couple of months, we'll be writing a series of posts on social media and SEO focusing on small things you can do on specific social media platforms to increase their value to you as SEO tools. But first, I thought I'd give a brief explanation of how social media tools can be beneficial [...]
1. Actually Have a Good Product. I know, it’s obvious, but in every industry niche there are lots of bad products and few good products. When I say product, I also mean service (this applies to service oriented businesses!) Successful businesses need to innovate or die. You have to be one of those that has a [...]