So you've come to the realization that adding web videos to your ecommerce site will bring new eyeballs to your site and, more importantly, increase conversion rates. You've even had some videos made already (by Marketplace Earth, of course!) and have begun implementing them on your site. Awesome! The SERP rankings should take care of themselves, [...]
As an ecommerce entrepreneur, you may well own several websites. Whether the sites all sell similar products or items that are completely unrelated, you've probably considered interlinking them in order to boost those sites' rankings in Google and other search engines. Perhaps you have one site that ranks exceptionally well and another site that could use [...]
Estimates for marketing expenditures for 2010 are in, and it looks like companies spent about $20 billion on PPC (that's pay-per-click advertising, those results that show up on the top of your SERPs) this past year, and only about $2 billion on SEO (that is, on making sure their sites show up in organic search results). [...]
If your ecommerce business doesn't already have a blog, you should get on top of that right away. A blog is a great way to add fresh, unique content to your site, and we all know Google loves that stuff. By adding blog entries to your site on a regular basis, you can make sure that [...]
Your company's SEO and PPC campaigns should both be aiming to bring more quality traffic (i.e. eyeballs that convert to sales) to your site. Why, then, is there often such an envenomed struggle within a company when it comes to deciding how much money to allocate to each? SEO and PPC both have strengths and weaknesses, [...]
We can't stress often enough how important fresh, unique content is to eCommerce SEO. Search engines do not like stale, duplicate content. Google's algorithm in particular is sensitive to how recently content has been posted as well as whether or not that content can be found in several places across the web. For this reason, it's [...]
Today just a quick tip on covering all your bases when it comes to keywords. So you've put a lot of research into the correct keywords to work on for your business. As part of your research, you looked up all the possibilities in a free keyword tool. Great. And I'm sure you knew enough to [...]
Below you'll find five of the most popular free keyword research tools on the internet. However, it takes more to come up with the right keywords for your purposes than just choosing a related word or phrase and seeing how it shows up in searches most often. You need to determine a lot of other factors [...]
Today we have just a quick tip for you. The Golden Rule (you know, the one your mom always shouted at you when you picked on your little brother, "Do unto others...") is a surprisingly useful one to follow for SEO. Anyone who's spent much time in the blogosphere knows that spending time reading others' blog [...]
So, you've done a killer job making sure your Ecommerce site's homepage is optimized to rank well in Google. You've got a smoothly functioning on-site search and have a helpful site map. What more is there to do? Optimize your product pages. Yes, optimizing every single one of those product detail pages really does matter. In [...]