You may or may not have noticed some small, light-blue buttons with a "+1" inside them showing up next to your Google search results lately. Welcome to +1, a new social feature Google has slowly been rolling since an announcement on March 30. If you don't have any idea what I'm talking about, you can opt-in [...]
Late last week, Google announced a major algorithm update. "Major" means that a hefty 12% of US search results are impacted by the change. Just how is Google hoping to improve their results with the update? The official blog post states: This update is designed to reduce rankings for low-quality sites—sites which are low-value add for [...]
While working on writing up today's blog post on SEO, I've been running various Google searches. I've also been watching breaking news on today's Google press conference. All week speculations have been rampant about what Google would be announcing at today's event. The series of instantly responsive, color-changing logos they've used this week on the site [...]
A couple of weeks ago in a post about owning your brand's SERP, we recommended creating subdomains for your site with the goal of getting more of your site's pages on a single SERP: "Because Google tries to give searchers real variety in their search results, they’re unlikely to rank more than one page from the [...]