A couple of weeks ago, SEOmoz posted a great article over on Marketing Pilgrim about 5 free social media tools that can help your company to keep track of online brand awareness. You should definitely check the article out for specifics on how those guys like to use the information they gather. Below, we've summarized the [...]
One of the most important first steps for an ecommerce business is choosing a domain name. Your domain name is one of the first things potential customers will see in search results. It's what satisfied customers will pass on to their interested friends. It provides a quick way to tell searchers what your business is all [...]
The good name of your brand is your most important asset. Imagine this: A potential customer has decided he probably wants to buy his product from your site (Aardvark Imports). He goes to Google to run a search for your site (either to get the link or to run a last minute check), and the second [...]
A couple of weeks ago in a post about owning your brand's SERP, we recommended creating subdomains for your site with the goal of getting more of your site's pages on a single SERP: "Because Google tries to give searchers real variety in their search results, they’re unlikely to rank more than one page from the [...]
Do you run regular searches for your brand name? How many of the top results do you own? How many belong to competitors or contain negative press about your company? Dominating your brand's search engine results page is important for brand visibility, customer accessibility and public relations. If someone has heard of your company and runs [...]