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So far Eric Sztanyo has created 38 blog entries.
15 10, 2009

Improving Conversion Rates Using Google Analytics

By | 2017-12-26T12:24:08+00:00 October 15th, 2009|Categories: Conversion Tips, Ecommerce SEO, Performance|Tags: , , , , , |0 Comments

Conversion rates.  What are you doing to increase them?  We believe that conversion is affected mainly by three major factors: site trust, selection and price.  We've gone into detail on a previous post on these three pillars of conversion, but it may be a good idea to review.  Why is conversion so important?  Well, if you [...]

24 09, 2009

Unique Content – The What and Why

By | 2009-09-24T11:41:23+00:00 September 24th, 2009|Categories: Conversion Tips, Ecommerce SEO|Tags: , , , , |0 Comments

If you've interacted with Marketplace Earth before or probably any SEO firm, you are probably sure to hear the words "unique content" over and over again.  And pending on the size of your site, this can pose a real problem for you.  So, in this post, we want to dig into exactly what constitutes as unique [...]

14 08, 2009

The Power of the Long Tail

By | 2017-12-26T12:24:09+00:00 August 14th, 2009|Categories: Conversion Tips, Ecommerce SEO, Keyword Selection|Tags: , , , |0 Comments

If you are a web based retailer, keyword research is essential.  Using tools like Wordtracker are phenomenal ways to understand your industry and what people are actually searing for.  But if you are interested in driving more traffic and more sales to your site, then it is all about the long tail!  Yes, head phrases of [...]

26 06, 2009

Reviewing Landing Pages

By | 2017-12-26T12:24:09+00:00 June 26th, 2009|Categories: Conversion Tips, Design Practices, Ecommerce SEO, Uncategorized|Tags: , , , , |0 Comments

How are you doing at reviewing your landing pages?  Do you dig into your Analytics frequently?  Are you obsessive over finding the best practices that will lead to the most conversions?  Or do you just let it slide and "take what you can get" from your traffic.  Hopefully not!  How would a 2% conversion rate vs. [...]

3 04, 2009

Choosing The Right Keywords

By | 2017-12-26T12:24:09+00:00 April 3rd, 2009|Categories: Ecommerce SEO, Keyword Selection|Tags: , |0 Comments

When you partner with Marketplace Earth, one of the first things we will do for you is provide extensive keyword research.  After all, it goes without saying that Search Marketing is driven by Search Traffic.  In the world of Search, we must be able to choose the best keywords that people are already searching for that [...]

6 02, 2009

MPE’s Clients Thrive in 2008

By | 2017-12-26T12:24:09+00:00 February 6th, 2009|Categories: Performance|Tags: , |0 Comments

  There is no question that 2008 was a difficult year for the economy, and all signs point to 2009 being more of the same.  However, despite the slumping economy, Marketplace Earth's clients had a banner year. For MPE's clients*, an astonishing average of 38.4% per month growth in organic search engine sales was realized!   Here are [...]

6 02, 2009

To Blog Or Not To Blog

By | 2017-12-26T12:24:09+00:00 February 6th, 2009|Categories: Ecommerce SEO|Tags: , , |0 Comments

  Several of our clients lately have asked us whether or not it is a good idea to have a blog on their site.  Our answer is an emphatic yes!  A blog on your website can greatly increase the performance of your site, and it is surprisingly easier to upkeep than you might think.  Here are [...]

28 11, 2008

Marketplace Earth Grows with Clients

By | 2017-12-26T12:24:09+00:00 November 28th, 2008|Categories: Uncategorized|0 Comments

In the world of SEO, it's very difficult to know who to trust.  Ok, you have an Ecommerce store, and now you have been bombarded by a million different SEO companies.  How do you know which one to choose?  Who can you trust?  Is this money well spent or highway robbery?  All of these questions are [...]

7 11, 2008

Using Video to Boost Sales

By | 2017-12-26T12:24:09+00:00 November 7th, 2008|Categories: Uncategorized|0 Comments

 If you are an ecommerce owner constantly tweaking your site, looking to get the best conversion rates, then you may want to consider using Video on your site.  Excerpts from a Practical Ecommerce Article, "Video Boosts Sales for Online Retailers," are found below:  At brick-and-mortar retailers, shoppers can stroll the isles, handle items, speak to clerks, and receive [...]

31 10, 2008

How Do Your Site’s Conversion Rates Compare?

By | 2017-12-26T12:24:09+00:00 October 31st, 2008|Categories: Uncategorized|0 Comments

With all of the time, effort, money and energy poured into your E-Commerce store, you would do anything to help it perform better...right?  Ok, you've spent weeks, months and years getting the site developed and designed to your liking. You've negotiated for products with wholesalers.  You've filled the space effectively.  You've even gone as far as [...]

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.