The last month has seen the rise of a host of new tools designed to help brands better understand the impact of their social media efforts. In mid-September, Twitter announced the advent of Twitter Web Analytics, "A tool that helps website owners understand how much traffic they receive from Twitter and the effectiveness of Twitter integrations on [...]
Do you run regular searches for your brand name? How many of the top results do you own? How many belong to competitors or contain negative press about your company? Dominating your brand's search engine results page is important for brand visibility, customer accessibility and public relations. If someone has heard of your company and runs [...]
Conversion rates. What are you doing to increase them? We believe that conversion is affected mainly by three major factors: site trust, selection and price. We've gone into detail on a previous post on these three pillars of conversion, but it may be a good idea to review. Why is conversion so important? Well, if you [...]